2022년부터는 LG유플러스와 LG헬로비전의 기타비상무이사를 맡으며 그간 쌓아온 통신 사업에 대한 전문성을 바탕으로 주요 의사결정 과정에 참여해왔다.

LG그룹 내 전략적 통찰력을 바탕으로 LG유플러스의 새로운 도약을 이끌어낼 것이라는 기대를 받고 있다. 홍 사장은 이날 주총에서 "과거 경영 컨설팅과 LG 지주회사에서 CSO(최고지속가능책임자) 역할을 수행했던 경험을 바탕으로 LG유플러스의 지속 성장을 위해서 현 시점에서 가장 효과적이고 실효성 있는 사업 전략을 구체화해 나가는 과정에 있다"며 회사 방향성을 심도 있게 고민하고 있음을 밝히기도 했다. 

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